Art Pennington and Roger Ross

"Profitability: Making Money with Magic" is a very appropriate theme for this year. Art and Roger will explain how that applies to both the Magic developer and the client. The advantages of Magic can be leveraged to put more money in both their pockets. Business leaders and Magic developers can make beautiful music. All we have to do is bring them together. But how do we do that? They will explain how. On the agenda:

 

   * The elephant in the room

   * Communication and cooperation

   * Marketing gravity

   * The message

   * The organization

 

 

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